In 2020, in the aftermath of the tragic death of George Floyd — Ice-T, the noted American actor and rapper — released a crime-drama film called “Equal Standard.”

This gritty film received much critical acclaim and tackles topics such as police brutality, racial profiling, systemic racism, and the struggle for justice in contemporary society.

Every movie needs attention, and upon the film’s release, and blessed with a virtually limitless array of promotional options at his disposal, Ice-T and his management team entrusted Alpha Tribe Media with the social media promotion of the film.

The result?

In a matter of days, our agency promoted Equal Standard to millions upon millions of highly-targeted individuals on social media … which generated hundreds of thousands of eyeballs, clicks, and impressions for the film!

When Hollywood’s A-list needs to bring attention to their projects, they trust Alpha Tribe Media.